The RuPay scheme was introduced by the National Payments Corporation of India as an alternative to the MasterCard and Visa card schemes, and to consolidate and integrate various payment systems in India.
The RuPay card was launched on 26 March 2012. NPCI entered into a strategic partnership with DFS for RuPay Card, enabling the acceptance of RuPay Global Cards on Discover’s global payment network outside of India.
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NPCI has rolled out its chip card for high security transactions using EMV (Europay, MasterCard and Visa) chip technology, which is a global standard for debit and credit cards. RuPay chip cards have an embedded microprocessor circuit containing information about the card holder and because transactions are PIN-based rather than signature-based.
RuPay cards got a major boost through the Pradhan Mantri Jan Dhan Yojana as RuPay cards were issued to all Jan Dhan accounts. RuPay cards are now widely used by Jan Dhan Card holders.
TGB is providing Kisan Credit Card to farmers, enabling them to transact business on ATMs and PoS terminals.
Get Complimentary Accidental Insurance of Rs. 1,00,000 with Rupay Debit Cards (Should have been used within 90 days prior to the date of Accident including Accident date, for Classic Debit Card holders).